

Today, restaurant operators are facing issues like how to reduce
costs through greater efficiency, finding new ways to grow their
business, and keeping current and future customers satisfied in
a competitive marketplace. And by implementing the "Call Centre"
is a wonderful way to better manage the order taking process,
allowing restaurants to focus on what they do best. With all the
convenient options available, call centres fit any size
restaurant operation, from local concepts to national chains.
Call center
(built upon our WinRest enterprise platform)
broadens WinRest's current quick service solution, in which
order taking is centralized in an off-site call center, to
support additional customer ordering.
Call Center feature of WinRest Enterprise extends the restaurant
operation with an off-site call center staffed with expert order
takers, allowing the restaurant to focus on serving in-store
customers and preparing food.
The solution is based on a centralized ordering platform that
unifies order and customer identification data across all
ordering channels and seamlessly integrates with the
restaurant's existing technology environment, including WinRest
interface, to ensure the right order gets to the right customer
at the right time, whether it's delivery, pick up, or
drive-thru.
Why Should You Use a Call Centre?
Beyond improving customer service, call centres can help a
restaurant operation in many, often unexpected, ways:
1. One-number marketing allows you to advertise to customers
across a large geographic area without making the customer
choose the correct delivery location. You can build your brand
recognition with a single phone number.
2. Increased order accuracy and order taking capacity. Data
maintained by a call centre tends to be more accurate and
complete. Plus, a call centre is equipped to handle a
potentially limitless call volume.
3. Better allocation of labor resources. Instead of taking
orders, more employees can deliver orders or perform other
duties, in essence a greater return of investment on your
workforce. Instead of someone to take orders on an hourly basis,
you pay on a per-order basis.
4. Added Services, including menu maintenance, inventory setup,
and corporate reporting.
5. Streamlined complaint and error tracking. Call centre
personnel are well trained to handle customer service issues and
can provide overall tracking on store performance; if certain
stores regularly make product errors or late deliveries you will
know about it.